Turn It On® introduces the first truly fashionable line of designer fitness wear. Turn It On styles reflect the fashion runway yet allow you to crossover from fitness wear to ‘every wear’ effortlessly. Turn It On styles are versatile bringing fashion from the studio to the street. Whether it is lunch with the girls, a dinner date, or an after 5 office party, Turn It On fitness fashion makes looking and feeling fabulous as simple as adding accessories, heels, and jewelry to our styles…simply, elegantly, and fashionably. It's about time luxury has entered the fitness wear market.