About a year ago a new trend emerged, “fitness fashion”. What is fitness fashion? Is it fitness wear that has brighter prints and colors? Is it design? Is it fabrics? Is it less function but more fashion or the other way around? What is this buzz word anyway?
I have a definition of fitness fashion that I’ve never heard expressed before. It’s divided into two parts, Fitness and Fashion. To me, fitness apparel combines several important elements that are mandatory if you’re serious about exercise of any sort. The fabric, fit, and function all have to be incorporated for the apparel to qualify as high performance athletic apparel. Those elements include fabrics with 4 way stretch, moisture wicking, thermal regulation and compression for maximal exercise capacity. It must include function where the athlete isn’t restricted by design allowing freedom of movement. The final component is the fit of the performance apparel. Fit is a combination of feel and function. Pants that slip down and require constant tugging is bad fit. Too tight or too loose feels bad and likewise represents a poor fit.
So what is fashion? To me fashion represents style. It represents the runway. It represents on trend design with color blocking, asymmetry, silhouetting, contour seaming, ruching, deep V necklines and subtleness of color or at least trending color. It represents high quality fabrics with the hand feel of lusciously soft textiles. It represents high quality trims and notions seen on the runway. That’s what fashion is to me.
OK, so that gets us back to fitness fashion. Are there really any lines out there that truly exemplify my definitions of fitness and fashion? I know of only one, Turn It On Fitness www.turnitonfitness.com which is the brainchild of former runway model and fitness enthusiast Juetta West. This line combines the function, fit, and fabrics of high performance apparel with on trend fashion designs as seen on the catwalk.
These are performance fabrics that feel like high quality textiles. With these fabrics, it’s all in the finish of the fabric. Today’s blends are truly amazing in their performance characteristics and the hand feel that is possible if you pay for it. The on trend styling from this line includes color blocking, asymmetry and all the other design features I included in my definition of fashion.
But the truly unique aspect of this line is the “crossover concept”. Here we have a line that functions as stand-alone fashion, high performance fitness wear, or both.
Convenience is what simplifies a woman’s life. Being able to go to work looking fashionable with heels, jewelry and accessories is one thing. But doing it with a backpack with tennis shoes to change into, followed by a full workout without changing or lugging a bunch of clothes around is what the “crossover concept” is all about. Is this the wave of the future? Is the pendulum swinging back away from the slouchy sweat-pant look to a more stylish line of fitness wear with a duality of function? Is this fitness or fashion? You decide.
Founder of Turn It On Fitness
Juetta is a former high fashion runway model for fashion luminaries such as Oscar de la Renta, Bob Mackie, Bill Blass, and many more. She is a former NFL cheerleader for the Cincinnati Bengals and is on the panel which selects Ben Gal cheerleaders. She is a former 4 time twirling champion for the State of Ohio and today she excels in a lifestyle of fitness, nutrition, and fashion inspiring women of all ages to understand that beauty has no expiration date and that every day it is necessary to take action on behalf of your own health and style.