Fitness wear is ubiquitous today. We see it in the gym for workouts, in the studio for Pilates, in the grocery store and even in casual restaurants and coffee shops. It’s part of the casualization of America. When I look … Continue reading →
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Turn It On® produces women’s fitness fashion that looks as striking on the street as in the studio. Our fitness fashion is designed to mix with your closet to create crossover fashion providing convenience, time savings and value to your busy life. It is our mission to provide women with an alternative to traditional fitness wear and that looks fashionable no matter where it is worn. Fitness, Fashion and Style is the foundation of Turn It On.