How can luxury be part of the athletic wear market? Simply (but not so simple) add fashion from the runway to workout wear. We at Turn It On™ have a passion for fashion while being fitness fanatics. We asked ourselves why the fashion runway was missing from fitness wear. Turn It On originated from this premise that fitness apparel shouldn't scream "I belong in the gym" but instead should be both fashionable and versatile enough to transition from workout to "every wear" effortlessly.
Turn It On introduces designer crossover fitness wear to “every wear”. Crossover saves time and money by mixing your closet with Turn It On styles. No excuses to skip your workout anymore. Whether it is the office, lunch with the girls or a dinner date, Turn It On fitness fashion takes you there with only a backpack and your favorite heels, jewelry and accessories. Now you can look your best in our fitness fashion whether in or out of the studio. Workouts never looked so good!
Recent Comments from Trunk Shows and Customers:
Wendy Potter (Orange County CA) "I have never worn a pair of yoga pants that felt this amazing and made my ass look that great! Your company does have the best yoga pants in the history of Yoga pants!"
Christine Conlon-Kemp (Wailuku, HI, Repeat 5x customer) "I love the quality and style"
Janelle Ross (Dayton, OH) Everyone should have Turn It On items in their closet. They are comfortable, versatile and downright stylish. You can’t go wrong with Turn it On!!!
Shana Johnson (Austin,TX) I started my year off great with my Turn It On ensemble! I love it! I feel thinner when I have it on so I will be investing in more. You have a great product and a new fan in me!!
Gina Hester (La Costa, CA) I wore your Sprint pant today on my run. I am very impressed with the fabric and the cut of the hem as it drapes onto my shoe. More importantly.........no camel toe!! Ha! If you are a XXXX fan, you will definitely be pleased with the Turn It On line of fitness wear.
Molly Abernethy Smyth (Mariemont, OH) "I wear my pants every chance I get! And, I get complimented on them constantly - they feel and look amazing! Thank you thank you thank you!"
Terry Mayne (Dayton OH) "Love your Turn It On clothes! The pants make even my rear view look almost good".
Charlotte Barrett Simons (Cincinnati OH) "If you like xxxx you will love this line".
Joyce Lannom Re (Cincinnati OH) "For the busy, fashionable, on the go woman, check out the new line and lifestyle collection - Turn It On Fitness. This collection will take any woman from exercise to a meeting or luncheon to an evening out. All she needs is Turn It On, a few accessories, and she is set, looking sensational. As a former fashion director, I believe they are totally on target. Check it out. You will be glad you did!"
Crossover Fitness Wear by Fashion Designer
Althea Harper, Project Runway Finalist and All Star designer, is the creative force behind Turn It On product designs. Althea brings her vast experience to Turn It On creating fabulous crossover designs with luxury quality fabrics and trims that are truly unique in fitness wear. Using runway styling and performance fit and function, Turn It On is refining the fashion and function of women's performance apparel.