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Luxury Fitness Wear Becomes Part of Workout Clothes for Women

How can luxury be part of the athletic wear market? How can cute workout clothes be fashionable and yet be a part of a woman's everyday all-day wardrobe? Simply (but not so simple) add fashion and quality from the fashion runway to fitness clothes for women.

We at Turn It On® have a passion for fashion while being fitness fanatics. We asked ourselves why the fashion runway was missing from fitness wear. Where are the cute workout clothes for women that have design elements such as asymmetry, color blocking, silhouetting, contour seaming and catwalk quality trims and zippers? There is a void in the marketplace of fitness clothing for women.  Turn It On is filling that void by providing high quality, fashion inspired high performance fitness apparel that functions in the studio but can also be worn as stand alone fashion, lounge wear or travel wear.  This versatility has been missing, until now! 

Turn It On originated from the premise that cute workout clothes shouldn’t scream "I just came from the gym" but instead should be both fashionable and versatile enough to transition from workout to "every wear" effortlessly.  We like to say from AM to PM or from work to workout.

Turn It On introduces designer crossover fitness wear for "every wear". Crossover saves time and money by mixing your closet with Turn It On styles. There are no excuses to skip your workout anymore with this fashion inspired fitness wear for women! We offer cute workout clothes including cute workout tops, jackets, shorts, pants and skirts that will help you stand out in the crowd, whether that be at the gym or at your favorite bistro. Whether you are at the studio or office, lunch with the girls or a dinner date, Turn It On fitness fashion takes you there with only a backpack and your favorite heels, jewelry and accessories. Now you can look your best in our fitness fashion in or out of the studio. Workouts never looked so good, and so will you with our complete line of fashionable yet cute workout clothes! Have fun checking out the full line of Turn It On styles and imagine how fab you will look during your workouts and as you crossover into fashion.  Find out why Celebrity Trainer Anna Kaiser (personal trainer of Shakira, Kelly Ripa, Sophia Vergara and Sarah Jessica Parker) loves the fit, function and style of Turn It On®.



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