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Fitness Wear for "Every Wear"


Luxury Fitness Wear Becomes Part of Workout Clothes for Women

How can luxury be part of the athletic wear market? How can cute workout clothes be fashionable and yet be a part of a woman's everyday all-day wardrobe? Simply (but not so simple) add fashion from the runway to fitness clothes for women.

We at Turn It On® have a passion for fashion while being fitness fanatics. We asked ourselves why the fashion runway was missing from fitness wear. Where are the cute workout clothes for women that are fashionable and stylish? During and after your workout you like to feel your best, so why shouldn't you look your best? Why shouldn't fitness clothing for women turn heads like clothes on the runway? 

Turn It On originated from the premise that workout clothing for women shouldn’t scream "I belong in the gym" but instead should be both fashionable and versatile enough to transition from workout to "every wear" effortlessly.  We like to say from AM to PM or from work to workout.

Turn It On introduces designer crossover fitness wear to "every wear". Crossover saves time and money by mixing your closet with Turn It On styles. There are no excuses to skip your workout anymore with this fashion inspired fitness wear for women! We offer tops, jackets, shorts, and skirts that will help you stand out in the crowd, whether that be at the gym or at your favorite bistro. At the studio, office, lunch with the girls or a dinner date, Turn It On fitness fashion takes you there with only a backpack and your favorite heels, jewelry and accessories. Now you can look your best in our fitness fashion in or out of the studio. Workouts never looked so good, and so will you with our complete line of fashionable yet cute fitness clothes! Have fun checking out the full line of Turn It On styles and imagine how fab you will look during your workouts and as you crossover into fashion.



Join Turn It On® in our Girl Talk blog for fitness, fashion, nutrition, and inspirational tips as well as our gallery and videos where Turn It On will release the power that resonates from within.
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